Promo Video Planner
Turn a rough idea into a first-draft creative treatment, film structure, storyboard, shot list and production brief. The planner changes direction depending on what you are promoting and how you want to tell the story.
1. Your business & project
Start with the basics. The creative questions below will adapt to your project.
2. Audience, objective & message
3. What kind of promo are you imagining?
This sets the overall creative route. You can still choose voice-over, interviews, actors, animation and other ingredients afterwards.
Creative Story Brief
Story-led films need a different brief. Think character, situation and emotion first — then decide how the brand belongs in that story.
4. How should the film communicate?
Choose as many as fit. These can be mixed — for example professional voice-over + interviews + animation.
5. Style & tone
6. What can we actually film?
Tick what's realistically available. This heavily influences the treatment and shot list.
7. Questions for this type of film
These change depending on what you're promoting.
8. Deliverables
Promo Video Planner
mjfilms.co.uk
Promo Video — First-Draft Creative Treatment
Creative direction
Suggested film structure
First-draft treatment / script direction
Suggested interview questions
Storyboard & shot list
Suggested deliverables
Indicative production scope
Things to confirm
Planning note
This is a first-draft creative planning aid rather than a finished script or quotation. The concept should be refined around the real locations, contributors, brand requirements, schedule and budget before production.