FACEBOOK VIDEO AD FORMAT • 1:1 SQUARE
FACEBOOK VIDEO AD PRODUCTION
30-SECOND NARRATIVE ADS BUILT FOR THE FACEBOOK FEED
MJ Films plans, films and edits square 1:1 Facebook video ads for brands, businesses and agencies. We can build the complete advert from the initial idea through to filming, edit, captions and final delivery, with the story designed around how people actually watch content in a scrolling feed.
PLANNED FOR THE FORMAT
1:1 FACEBOOK VIDEO AD
✓ Square 1:1 master for Facebook feed use
✓ 1080 × 1080 delivery available
✓ 30-second narrative adverts
✓ Around 16 planned shots where the story suits it
✓ Captions, graphics, music and call to action
✓ Additional vertical or landscape versions if required
FACEBOOK VIDEO AD FORMAT
1:1 • SQUARE VIDEO
WHAT DOES 1:1 MEAN FOR A FACEBOOK VIDEO AD?
A 1:1 video is square: the picture is the same width as it is high. A common finished size is 1080 × 1080 pixels. For Facebook feed advertising, this gives the advert a clear square frame rather than a wide 16:9 television shape.
We plan the composition for that square from the beginning. People, products, text and key actions are kept inside the intended frame so the finished advert does not feel like a landscape video that has simply been cropped afterwards.
The square master can be the main delivery, while additional versions can be planned from the same shoot when the campaign also needs Reels, Stories, website or landscape placements.
FROM IDEA TO FINISHED AD
HOW WE MAKE YOUR FACEBOOK VIDEO AD
You do not need to arrive with a finished script. Tell us what you are selling, who the advert needs to reach and what you want the viewer to do next. We turn that into a practical story, shot plan and production schedule.
01 — BRIEF
Goal & audience
We define the offer, audience, single main message and action the viewer should take after watching.
02 — PLAN
Story & shot list
We shape the opening hook, sequence of images, any dialogue or voice-over, product moments and final call to action.
03 — FILM
Purposeful coverage
Each setup is filmed with the square frame in mind, giving the edit enough angles, details, movement and reactions to keep the story progressing.
04 — EDIT
30-second cut
We build pace, sound, music, captions, graphics and the final CTA, then prepare the agreed Facebook-ready master and any extra versions.
If the campaign needs a broader story about the company as well as the paid advert, the same production can connect with our brand film production work.
NARRATIVE FACEBOOK ADS
30 SECONDS CAN STILL TELL A STORY
A short advert does not have to be one continuous shot or a talking head squeezed into 30 seconds. A narrative Facebook ad can be built from around 16 individual shots, giving us enough visual changes to establish the situation, show the product or service, create a payoff and finish with a clear action.
Sixteen shots is a useful planning guide, not a fixed rule. Some images may hold for three or four seconds while a quick detail might last less than a second. The edit follows the idea rather than forcing every advert into the same rhythm.
SHOTS 01–03
Hook
Open on the problem, question, surprising detail, character or result that gives someone a reason to keep watching.
SHOTS 04–07
Set the story
Introduce the person, place, need or product quickly enough that the viewer understands what is happening without a long explanation.
SHOTS 08–12
Show the proof
Demonstrate the product, service, reaction, result or change through clear visual evidence rather than relying only on claims.
SHOTS 13–16
Payoff & CTA
Resolve the idea, land the brand message and give the viewer one clear next step: enquire, buy, book, visit or learn more.
BUILT AROUND THE CAMPAIGN
WHAT CAN THE ADVERT INCLUDE?
The exact production depends on what will make the message believable on screen. We can keep a shoot compact or build a more controlled commercial setup around the concept.
Real people and real locations
Staff, founders, customers or contributors can carry the story, supported by planned sequences showing the business, service or product in use.
Scripted narrative advertising
Where the idea needs a character, controlled action, humour, a reveal or a precise sequence, we can plan the advert shot by shot before filming.
Product and service demonstrations
Close-ups, hands, screens, processes, reactions and outcome shots can explain what the customer gets without filling the advert with text.
Campaign versions
From the same filming we can prepare alternative openings, shorter cutdowns, captioned versions or other aspect ratios where the media plan calls for them.
BUDGET & PRODUCTION SCALE
HOW MUCH DOES A FACEBOOK VIDEO AD COST?
The cost depends on the idea rather than the 30-second running time alone. A simple one-location advert with a small number of contributors can be produced efficiently, while a scripted narrative may require casting, multiple locations, props, additional crew or more time to stage individual shots.
We quote around the production the concept actually needs. For current starting points and typical production costs, see our video production pricing guide.
Useful starting information
Send us:
✓ What the advert is promoting
✓ Who needs to see it
✓ Preferred running time
✓ Filming location
✓ Campaign launch date
✓ Whether you need 1:1 only or extra versions
FACEBOOK VIDEO AD FAQ
COMMON QUESTIONS ABOUT 1:1 VIDEO ADS
What is a 1:1 Facebook video ad?
A 1:1 advert has equal width and height, creating a square picture. We can supply a 1080 × 1080 master and compose the filming around that square frame from the start.
Does a 30-second advert really need around 16 shots?
Not always. Around 16 shots is a useful reference for a fast-moving narrative advert, but the right number depends on the concept. A strong reaction may deserve several seconds; a product detail may only need a brief cut.
Can you create the idea as well as film it?
Yes. We can start with your offer and campaign goal, then develop the structure, shot list and production approach. If the wider business story also needs a longer film, see our brand film production service.
Can the same shoot create vertical and landscape versions?
Usually, provided the versions are planned before filming. We can protect the important action for more than one frame or shoot selected scenes separately where a simple crop would weaken the composition.
REQUEST A QUOTE
Tell us what needs to be filmed
Share the location, preferred dates, crew, intended audience and the videos or photographs you need. We will respond with a practical production approach and clear quotation.