FACEBOOK VIDEO AD PRODUCTION
30-second narrative ads built for the feed.
Square 1:1 Facebook video ads for brands, businesses and agencies — planned from the idea through filming, edit, captions and final delivery.
The story is composed for the square frame from the beginning rather than treated as a landscape video that gets cropped later.
PLANNED FOR FACEBOOK
1:1 square master
✓ 1080 × 1080 delivery available
✓ 30-second narrative adverts
✓ Around 16 planned shots where the story suits it
✓ Captions, graphics, music and CTA
✓ Extra vertical or landscape versions if required
FACEBOOK VIDEO AD FORMAT · 1:1
What does 1:1 mean for a Facebook video ad?
A 1:1 video is square: the picture is the same width as it is high. A common finished size is 1080 × 1080 pixels. For Facebook feed advertising, this gives the advert a clear square frame rather than a wide 16:9 television shape.
We plan the composition for that square from the beginning. People, products, text and key actions are kept inside the intended frame so the finished advert does not feel like a landscape video that has simply been cropped afterwards.
The square master can be the main delivery, while additional versions can be planned from the same shoot when the campaign also needs Reels, Stories, website or landscape placements.
FROM IDEA TO FINISHED FACEBOOK AD
Start with the offer, not the camera
Tell us what you are selling, who the advert needs to reach and what you want the viewer to do next. We turn that into a practical story, shot plan and production schedule.
01 · Brief
Define the offer, audience, single main message and the action the viewer should take.
02 · Plan
Shape the hook, sequence, dialogue or voice-over, product moments and final CTA.
03 · Film
Each setup is composed for the square frame, with enough angles, detail, movement and reactions to keep the story progressing.
04 · Edit
Build pace, sound, music, captions, graphics and the final CTA, then prepare the agreed Facebook-ready master and any additional versions.
If the campaign also needs a broader company story, the same production can connect with our brand film production →
NARRATIVE FACEBOOK ADS
30 seconds can still tell a story
Around 16 shots is a useful planning guide for a fast-moving advert, not a rigid formula. The edit follows the idea rather than forcing every film into the same rhythm.
SHOTS 01–03
Hook
Open on the problem, question, surprising detail, character or result that gives someone a reason to keep watching.
SHOTS 04–07
Set the story
Introduce the person, place, need or product quickly enough that the viewer understands what is happening.
SHOTS 08–12
Show the proof
Demonstrate the product, service, reaction, result or change through visual evidence rather than claims alone.
SHOTS 13–16
Payoff & CTA
Resolve the idea, land the brand message and give the viewer one clear next step.
BUILT AROUND THE CAMPAIGN
What can the advert include?
The exact production depends on what will make the message believable on screen. We can keep a shoot compact or build a more controlled commercial setup around the concept.
Real people and real locations
Staff, founders, customers or contributors can carry the story, supported by planned sequences showing the business, service or product in use.
Scripted narrative advertising
Where the idea needs a character, controlled action, humour, a reveal or a precise sequence, we can plan the advert shot by shot before filming.
Product and service demonstrations
Close-ups, hands, screens, processes, reactions and outcome shots can explain what the customer gets without filling the advert with text.
Campaign versions
Alternative openings, shorter cutdowns, captioned versions or other aspect ratios can be prepared where the media plan calls for them.
FACEBOOK AD BUDGET & PRODUCTION SCALE
How much does a Facebook video ad cost?
The cost depends on the idea rather than the 30-second running time alone. A simple one-location advert with a small number of contributors can be produced efficiently, while a scripted narrative may require casting, multiple locations, props, additional crew or more time to stage individual shots.
We quote around the production the concept actually needs. For current starting points and typical production costs, see our video production pricing guide →
USEFUL STARTING INFORMATION
Send us:
✓ What the advert is promoting
✓ Who needs to see it
✓ Preferred running time
✓ Filming location
✓ Campaign launch date
✓ Whether you need 1:1 only or extra versions
FACEBOOK VIDEO AD FAQ
Common questions about 1:1 video ads
What is a 1:1 Facebook video ad?
A 1:1 advert has equal width and height, creating a square picture. We can supply a 1080 × 1080 master and compose the filming around that square frame from the start.
Does a 30-second advert really need around 16 shots?
Not always. Around 16 shots is a useful reference for a fast-moving narrative advert, but the right number depends on the concept. A strong reaction may deserve several seconds; a product detail may only need a brief cut.
Can you create the idea as well as film it?
Yes. We can start with your offer and campaign goal, then develop the structure, shot list and production approach. If the wider business story also needs a longer film, see our brand film production service.
Can the same shoot create vertical and landscape versions?
Usually, provided the versions are planned before filming. We can protect the important action for more than one frame or shoot selected scenes separately where a simple crop would weaken the composition.