Case Study Video Production

We have learned that the strongest case studies start before the solution. We establish what the customer, project or organisation was dealing with before the work began so the viewer can understand why the solution mattered and what actually changed afterwards.

We have found that specific examples are far more persuasive than praise. “They were great to work with” is pleasant, but better material explains what improved, what was difficult, what happened differently and what the customer can now do that they could not do before.

The most senior person is not always the strongest contributor. In our experience, a project lead, customer, resident, engineer, user or team member who was close to the work can often give more precise and believable answers than somebody chosen mainly because of their job title.

We plan B-roll around what the contributor is actually likely to talk about. If the interview discusses a product, process, building, service or working relationship, the supporting footage should let the viewer see it. That gives the edit evidence and context rather than a collection of unrelated attractive shots.

We can work closely with the marketing manager on the questions, terminology, key claims and intended audience while still giving the contributor room to answer naturally. We have found that people usually sound more convincing when they understand the subject rather than trying to reproduce approved wording. For more on that approach, see our interview filming service.

No. We normally use a guided interview so people can answer in their own words. We can provide questions or prompts in advance. In our experience, getting the important interview completed early in the filming day is sensible because contributors can be pulled into meetings or operational work later.

For somebody who is especially nervous, we can simplify the on-camera part by recording a short introduction and closing section, then allowing more complicated or exact wording to be read accurately where necessary. Relevant B-roll can cover those sections in the edit.

Usually, yes. We plan around access, customers, staff, noise and safety requirements, then keep the crew and kit appropriate to the location. We also keep a backup plan because promised activity is not always possible at the exact time expected. On suitable staged productions, an actor in the appropriate uniform can sometimes remove the need to wait for busy operational staff. See our site filming service for live working environments.

Yes. The main film can be supported by shorter extracts, vertical or social versions, subtitled clips and still images where these are agreed in the brief.

Your team can review factual detail and on-screen information before final delivery. Sensitive material can be excluded or handled under an appropriate confidentiality agreement.

MJ Films works throughout the UK. Travel, access and the most efficient filming plan are agreed before the shoot.

A straightforward complete case study production normally starts from around £1,500. The final cost depends on filming time, locations, contributors, crew and the number of edits required. See our video production pricing for current starting points.

Many single-location customer testimonial and case study videos can be filmed within a half day or full day. More contributors, several locations or detailed operational B-roll may need longer. Where possible, we arrive early enough to have the interview room, cameras, lighting and sound ready before the contributor arrives. That means their time is spent answering questions rather than waiting for the setup.