EXPLAINER VIDEO PRODUCTION UK
Explainer films that make complex things easier to understand.
Clear films for products, services, processes and technical subjects.
We combine real demonstrations, interviews, screen recordings, graphics, voice-over and animation where they genuinely help the explanation.
EXPLAINER VIDEO PRODUCTION UK
SHOW IT · EXPLAIN IT · KEEP IT CLEAR
EXPLAINER VIDEO EXAMPLES
Different subjects need different ways of explaining them
Product demonstration
Real action, close detail and a simple sequence to show what a product does and how it works.
Film the important detail
Controlled angles and demonstrations can answer questions that are difficult to solve with copy alone.
Screen-led explainers
Combine interface recordings, cursor movement, titles and voice-over for software or digital services.
Animation & graphics
Use motion graphics where the subject cannot be shown clearly with filmed material alone.
START WITH THE QUESTION
What does the viewer need to understand?
An explainer works best when it has a specific job. That might be showing how a product is assembled, explaining a service, walking through a process or helping customers complete a task correctly.
We organise the script and shot list around those questions before filming. Real demonstrations can then be combined with close-ups, screen recordings, captions and voice-over without loading every idea into the narration.
Useful routes:
✓ Physical product demonstrations
✓ Service and process explainers
✓ Software and screen-led films
✓ Training and repeat-use instruction
For physical products, see our product demonstration video production. For reusable instruction, see training video production.
CHOOSE THE RIGHT APPROACH
Explainers do not all need to look the same
01 · DEMONSTRATION
Filmed demonstrations
Show a real product, process or task with useful close-ups and a clear sequence.
02 · INTERVIEW
Presenter or interview
Use a confident specialist or contributor to guide the explanation naturally.
03 · SCREEN
Screen-led explainers
Combine interface recordings, cursor movement, titles and voice-over for software or digital services.
04 · ANIMATION
Animation & graphics
Use motion graphics or animation where the subject cannot be shown clearly with filmed material alone.
THE EDIT IS PART OF THE EXPLANATION
Titles, callouts, screen recordings and animation
Some information only becomes clear once the filmed material reaches the edit. Labels can identify components, screen recordings can show software steps and simple graphics can reinforce a sequence without distracting from it.
Animation can also be produced when the subject needs it. We do not publish animation examples on this page; animation samples are available on request so we can send work relevant to the style or subject you are considering.
✓ 2D and 3D animation where the subject benefits
✓ Labels, callouts and animated titles
✓ Screen recordings and software walkthroughs
✓ Film and graphics combined in one edit
See our post-production service for editing and finishing support.
FILM IT WHEN FILMING MAKES SENSE
Not every explainer needs to be animated
If the viewer needs to see a real product, person, workplace or physical process, filming usually gives them more useful information than replacing it with illustration.
Animation and motion graphics are better suited to things that cannot easily be photographed: internal mechanisms, abstract services, data, diagrams or a process that would otherwise be difficult to follow.
Many projects use both. A filmed demonstration can carry the main story while graphics clarify individual details.
A SIMPLE DECISION
What is the viewer trying to see?
Use filming for real people, products, workplaces, demonstrations and physical procedures.
Use animation for things hidden, abstract, diagrammatic or impossible to film clearly.
For a wider company story rather than a step-by-step explanation, see our business video production or brand films.
RECENT CLIENTS
Organisations we have worked with
Commercial, public-sector, education, healthcare, construction and media work across a wide range of production environments.
EXPLAINER VIDEO FAQ
Questions to settle before production
Do we need a finished script before contacting you?
No. Your team normally provides the subject knowledge and we can help organise it into a clear structure, script, prompts or shot list.
Can you film a product or process at our workplace?
Yes. We regularly film demonstrations in offices, workshops, factories and other working environments, with access and safety requirements planned in advance.
Can you provide animation?
Yes. Animation or motion graphics can be added where they are the right way to explain the subject. Animation samples are sent privately on request.
Can you record software or screens?
Yes. Screen recordings can be combined with filmed material, captions, cursor movement and voice-over so the viewer can follow the required steps.
How long should an explainer video be?
Long enough to explain the subject clearly. A simple task may only need a short film, while technical training or a multi-stage process may work better as separate chapters.
How much does an explainer video cost?
Cost depends on planning, filming time, editing, graphics, animation and the number of finished versions. See pricing or send the brief for a quotation.
WHAT NEEDS EXPLAINING?
Send us the subject, audience and intended use
Tell us what people need to understand and where the finished film will be used. We will suggest a practical format and confirm what should be filmed, recorded or created in post-production.