ANIMATION & MOTION GRAPHICS
Animation & motion graphics, built around what needs explaining.
2D animation, motion graphics, 3D visuals and hybrid films for products, services and technical processes.
Start with the message rather than an animation style. We can combine scripts, storyboards, filmed demonstrations, graphics, screen recordings and voice-over around what the audience actually needs to understand.
ANIMATION & MOTION GRAPHICS
START WITH THE EXPLANATION
WHEN LIVE ACTION IS NOT ENOUGH
Show the part that is difficult to film
Animation is useful when the viewer needs to see a process, product or sequence that a camera cannot explain clearly on its own. It can also simplify dense information by revealing one idea at a time.
The finished film does not have to be fully animated. A filmed demonstration can carry the real-world evidence while diagrams, labels, screen recordings or motion graphics explain the parts that need extra clarity.
We can manage the concept, script, storyboards, voice-over and delivery, working with specialist animation partners where required.
CHOOSE THE VISUAL METHOD
Use the simplest treatment that explains it properly
The animation style should follow the job the film needs to do, not the other way around.
01 · 2D
2D animation
Illustration, icons, diagrams and graphic sequences can explain a process without overloading the screen. A strong fit for products, services and technical subjects that need structure more than spectacle.
02 · DRAWN
Whiteboard animation
A hand-drawn sequence can make an explanation feel conversational and easy to follow, especially where each point needs to build clearly on the last.
03 · MOTION
Motion graphics
Animated text, maps, callouts, charts and branded graphics can sit inside a filmed piece or carry the whole film when information needs to move quickly.
04 · 3D
3D product & process animation
3D can show form, movement, internal detail and technical sequences that are difficult or impossible to demonstrate clearly with ordinary filming.
FROM MESSAGE TO STORYBOARD
Animation should earn its place in the film
Sometimes the clearest answer is full animation. Sometimes it is live action with a few well-placed graphics. Often it is a mixture of both.
01
Clarify what the viewer needs to know
Identify what the audience needs to understand, recognise or do before choosing a visual style.
02
Choose what should be filmed or animated
Use live action, screen recording, 2D graphics, 3D animation or a combination according to what explains each part most clearly.
03
Storyboard the expensive scenes early
Agree the sequence before detailed animation work begins so time is not spent polishing a direction that may later change.
04
Build for later versions
Plan chapters, captions and graphics so shorter edits, language changes and future updates are easier to make.
WHAT AFFECTS THE PRICE?
Complexity sets the budget more than the clock does
A short sequence with bespoke design, 3D modelling or detailed movement can take longer to produce than a much longer film built from simpler graphic elements.
LOWER COMPLEXITY
Simple motion graphics
Animated titles, icons, basic diagrams, logos and callouts. Cost rises with the number of scenes, amount of bespoke design and revision work.
MEDIUM COMPLEXITY
Bespoke 2D animation
Custom illustration, object or character movement, more detailed storyboarding and a greater number of unique shots.
HIGHER COMPLEXITY
3D & technical animation
Modelling, materials, lighting, camera movement, technical accuracy and rendering all add production time.
Send a rough script, storyboard or bullet list. We can identify which sections are straightforward, which need more production time and where a simpler treatment could reduce the budget without weakening the explanation.
ORGANISATIONS WE HAVE WORKED WITH
Production experience beyond animation alone
Our wider work includes commercial, public-sector, education, healthcare, construction and media projects. That matters when animated material has to sit inside a real production, training programme, product film or technical explanation.
